Diversity vs. Cultural intelligence

I read an article on Forbes online by Glenn Llopis, which discusses the root of the Donald Sterling controversy. The article “NBA controversy is a lesson in cultural ignorance vs. cultural intelligence” discusses how the term diversity is constantly thrown around to fulfill a need for many companies. However, there is very little cultural intelligence or connection between minorities and companies when promoting their product. For me, this sounds like the “I have a black friend” line that may white people use after they have said something racially ignorant and offensive. Donald Sterling and many companies hire minorities to show how diverse and inclusive they are, however, there is very little understand of minority experiences. While I liked the article I do not think Llopis reached deep enough and said things that needed to be said. First of, Llopis does not clearly define cultural intelligence. Secondly, Llopis merely seeks to promote his company as a means to this cultural ignorance problem. I think a real suggestion, besides Llopis’ company, would have enriched the article.

http://www.forbes.com/sites/glennllopis/2014/04/29/nba-controversy-is-a-lesson-in-cultural-ignorance-vs-cultural-intelligence/